The “Product Book 2017” compiles the history and evolution of the Occhio brand into one medium. The brand equities, product series, innovations and inspirations spread across 160 pages are presented by the register in a clearly structured form. With the help of this guiding principle and in accordance with the claim “light is evolution”, it was possible to render a lively experience of the content without complexity for end customers as well as architects and light designers. With specific pointers towards the digital channels of the brand, readers are led from the world of print to that of digitalisation.
Credits
Chief Executive Officer:
Peter Martin
Client:
Occhio GmbH, Munich, Germany
Design:
Martin et Karczinski GmbH, Munich, Germany
Design Direction:
Simon Maier-Rahmer
Design Team:
Alexandra Metzger, Nathalie Fumelli, Lennart Engelmann