Optical Illusion Typeface

This typeface is created based on cognitive science theories under Effect X's ‘Extend Visual Through Design’ methodology. Taking a 3D cube as a hexahedron that can be divided into six equilateral triangles, it forms a grid that is further developed by adopting a precise pattern composed of equilateral triangles. An illusion typeface is thus achieved that has the depth of space and precise connectivity. Finally, by tweaking the saturation, a mystic illusion font is in effect when seen from two angles—from the upper left and lower right. Red Dot Award: Design Concept | Ready to Launch | Communication