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Orange Local Patterns

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Orange is a global company with affiliates in Europe, Africa and the Middle East. In the aim of integrating a local dimension into the visual identity, local patterns were created to enable each affiliate to be more in synch with its cultural context and yet remain aligned with Orange’s brand guidelines. Based on mood boards compiled with local teams, abstract illustration patterns were developed so that specific aspects could merge with the brand identity. Developed with a scalable approach, they are available for both digital and print executions in all countries.

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