Client: Shanghai Jidu Automobile Co., Ltd., Shanghai, China
Smart Home Solution
Panasonic MirAIe
The Panasonic MirAIe smart home solutions aim to motivate even passive users by empowering them through an intuitive, gradual interface. The challenge is to offer a connected experience with a focus on engaging visual elements. Users are introduced to basic functionality and then slowly graduate to more complex functions like automation, sleep cycle, troubleshooting or data analytics. The concept is a seamless transition from object-based to digital experiences, while avoiding a steep learning curve.
Credits
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Client:Panasonic India, Bangalore, India
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Design:Analogy, Bengaluru, India
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Project Team:Analogy: Vyasateja Rao (Creative Direction) Joel D’Silva (Digital Concept) Arun Kumar (Digital Concept)
Panasonic: Manish Mishra Anurag Shrivastava