Virtual Interfaces

Play IntelliSafe

The interactive game Play IntelliSafe, presented at the Paris Motor Show in 2014, was designed to inform about Volvo’s groundbreaking safety technology in a playful and easy way. A round glass table top served as a screen as well as a game board. Using tablets, players could set Volvos into motion, which then interacted with other vehicles in different ways – depending on whether the Volvos were equipped with IntelliSafe or not. Players learnt how the safety system prevents accidents and protects people.

Red Dot

Credits

Client:

Volvo Car Group, Göteborg
Design:

Interaktionsbyrån, Göteborg
Creative Direction:

Joel Rozada (Chief Executive Officer)
Design Director:

Emma Rozada
Lead Design:

Marte Holmöy (Studio Director), Rasmus Dahl Örn (Interaction Designer), Isak Wahnström (Interaction Designer)
Technical Direction:

Oskar Hagberg (Chief Technical Officer), Gustav Sohtell (Senior Developer), Niklas Frisk (Senior Developer)
Creative Partner:

Marie Hernmarck, Andreas Sundqvist, SCP GREY, Göteborg