Food Packaging

Paris Baguette

The new packaging design for Paris Baguette is the expression of a clean, confident European style balanced with the French art deco traditions of the early 20th century. Following the maxim “La Belle Vie”, a modern look was essentially created, conveying a sense of Paris and France. Some visual elements, like the evolved logotypes, marques and the brand colour blue, convey simple, classic sophistication. In addition, other elements create a bolder personality and mix French inspiration with modern design sensibility, such as the new Paris Baguette house typeface or the use of attractive patterns.

Red Dot

Credits

Client:

SPC, Paris Baguette, Seoul, South Korea
Design:

SPC Design Center, Seoul, South Korea
Packaging Design:

Yeahee Ahn, Jiwon Seo, Jaeeun Chung
Structural Design:

Minho Dong, Tawoo Kim
Creative Direction:

Selina Kim, Youngha Park, Jongsool Lee
Graphic Design:

Yeahee Ahn, Jiwon Seo, Jaeeun Chung
Visual Identity Design:

Neville Brody, Brody Associates, London, United Kingdom
Project Management:

Heesoo Hur