Client: Free Bio Technology Corp., Taipei City
Food Packaging
Paris Baguette
The new packaging design for Paris Baguette is the expression of a clean, confident European style balanced with the French art deco traditions of the early 20th century. Following the maxim “La Belle Vie”, a modern look was essentially created, conveying a sense of Paris and France. Some visual elements, like the evolved logotypes, marques and the brand colour blue, convey simple, classic sophistication. In addition, other elements create a bolder personality and mix French inspiration with modern design sensibility, such as the new Paris Baguette house typeface or the use of attractive patterns.
Credits
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Client:SPC, Paris Baguette, Seoul, South Korea
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Design:SPC Design Center, Seoul, South Korea
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Packaging Design:Yeahee Ahn, Jiwon Seo, Jaeeun Chung
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Structural Design:Minho Dong, Tawoo Kim
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Creative Direction:Selina Kim, Youngha Park, Jongsool Lee
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Graphic Design:Yeahee Ahn, Jiwon Seo, Jaeeun Chung
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Visual Identity Design:Neville Brody, Brody Associates, London, United Kingdom
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Project Management:Heesoo Hur