This single-serve glass bottle was launched in the course of the brand’s first design update since 1996. It is being used for the entire trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi True. The etched, gripable bottom of the bottle allows for a visible and tactile brand experience and expresses the brand´s character. The bold swirl and elevated profile of the glass bottle reflects the brand’s youthful spirit and appeals to consumers in an emotional way.
Statement by the Jury
The innovative design concept, which has been consistently and successfully realised, underlines the distinctive and formally autonomous character of this glass bottle.
Credits
Manufacturer:
PepsiCo, Purchase, New York, USA
In-house design:
PepsiCo, PepsiCo Design & Innovation Center, New York, USA, Purchase, New York, USA
