PepsiCo NSPIRE is a premier mobile food and beverage kitchen that features culinary, mixology and beverage innovation with a goal to both disrupt and delight at major events. The design embodies the fun-spirited nature of touchscreen fountain Pepsi Spire, inviting consumers to create customisable drinks and enjoy unique recipes crafted by PepsiCo chefs. The illuminated halo around the service window can be changed in colour to reflect every event at which PepsiCo NSPIRE appears, along with the Pepsi Spire user interface.
Statement by the Jury
This mobile kitchen is harmonised optimally with the corporate design of the manufacturer and convinces by a holistic design approach which allows flexible adjustment to each event.
