Fashion Packaging

Petit Bateau

The redesign for the French brand Petit Bateau tells the story how its founder had the idea in 1918 to cut off the legs of underpants. Inspired by the brand’s versatile heritage, the cut-out is used as the packaging signature. The new packaging structure allows the brand to communicate both its story and the legendary product features on the back, while better protecting what is inside. By using a simple dieline to signal the contents, the design showcases Petit Bateau’s iconic clothes and enables customers to navigate the collections at a glance with fun and ease.

Red Dot