Client: Free Bio Technology Corp., Taipei City
Food Packaging
Piave Organic
Piave Organic is a line of organic and natural seed oils, created for a rapidly evolving market. The challenge was to create a packaging design able to stand out among the competition, while also communicating the natural essences of the oils on a supermarket shelf. The key visual translates the power of nature into a positive and vibrant image, reminiscent of the splendour of a flower’s corolla. Each of the garlands surrounding the name of the product is composed of the characteristic parts of the plant from which the oils are produced and enriched.
Credits
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Client:Medio Piave, Fontanelle (Treviso), Italy
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Design:CBA, Milan, Italy
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Creative Direction:Giacomo Cesana
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Design Direction:Pasquale Di Meglio
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Client Direction:Cristiano Mauri
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Project Management:Chiara Ancetti
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Graphic Design:Annalisa Iacopino, Andrea Rossetti