Image Campaign

Primitive Livelihoods

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Human beings need water to survive. This basic need is illustrated by the image campaign for a mineral water brand with equally basic motifs such as old cave paintings. What was already part of everyday life in the Stone Age should also be integrated into daily routines today as a matter of course. The primordial images stand in contrast to the modern world of today, but nevertheless convey a message which has always been valid and is also right today: water is necessary for survival. And those who drink plenty of water live a healthier life.

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