Brand Design


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Qcooker is a novel home appliance brand targeting young customers in China and aiming to enrich their daily cooking experience through a variety of kitchen appliances. The brand design abstracts the first letter of the brand name and combines it with a clock hand to convey the brand concept of “enjoying the cooking time”. The graphic design of the “Q” integrates the clock hand into the brand communication by indicating the designated meal time as a key visual. The rotation of the pointer is also associated with knobs on an oven, the indicator on a kettle as well as other common kitchen appliances.

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