Brand Design


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The brand design for Qingziyou, a brand of food supplements, focuses on health as its core concept. Minimalist in design, the signet is an abstract interpretation of a butterfly, symbolising beauty and freedom. It is creatively composed of four “Qs”, the first letter of the brand name, which have been rotated into four different positions to form the contour of a butterfly. Moreover, being arranged in a state of axial symmetry, the signet represents the core value of balance as an energetic state of mind and a relaxed lifestyle. The negative shape in the centre of the logo appears like a cross star with shining light.

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