Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Integrated Social Campaign

Rainbow Wool

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Under the name Rainbow Wool, products are made from the wool of gay rams. SERVICEPLAN has thus created a new source of income for the sheep farm from this little-used raw material, while simultaneously supporting the queer community. Bill Kaulitz, a well-known personality, could be won over for the campaign.

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Credits
  • Client:
    Schäferei Stücke, Löhne, Germany
  • Design:
    Hey Studio, Barcelona, Spain SERVICEPLAN GERMANY/PLAN.NET GERMANY, Munich, Germany
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool

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