Riverty Group

In 2022, the financial services provider Arvato Financial Solutions and its various sub-brands merged under the new brand name Riverty to create a strong and recognisable fintech brand offering customers financial products and services from a single source. A fusion of the words “river” and “liberty”, the name Riverty is supposed to represent a naturally controlled financial stream, while the overall brand appearance is intended to appear reliable and inspire confidence. The logo is part of a cross symbolising the four brand values of “trust, inclusiveness, consciousness and financial sustainability”, while also serving as an abstract “R”. The fonts, sounds and colour scheme reinforce the impression of a straightforward brand.