Brand Book


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In 2006, the computer manufacturer ASUSTeK created the Republic of Gamers (ROG), a brand driven by innovation and committed to producing exceptional experiences for gamers. The brand book was completed in time for the 15th anniversary to redefine the brand design. The book covers the design of the monochrome logo, the eye-catching imagery and the use of other design elements in detail. In order to clearly stand out from the competitive market, the new branding concept places an emphasis on stylish merchandising items that strengthen the target group’s sense of affiliation.

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