The idea behind this minimalist electric piano is to combine the musical and social aspects of a piano. Compared to conventional electric piano types, this musical instrument also offers the advantages of a piece of furniture: adopting the function of a table, it serves to accommodate the player’s audience. The SAM piano – a name that stands for “save a musician from being lonely” – thus merges musical performance and social gathering in a highly original way.
Statement by the Jury
Not only does SAM impress with its strictly reduced design; it also achieves a redefinition of the piano by providing a social facet.
