MFIT Rebrand
SAMOO POC In Seongsu
POC Seongsu's brand identity visually expresses the harmony between structured spaces and dynamic content. Comprising two remodelled buildings, it serves as a five-year testbed for smart architecture, creative exchange, and eco-friendly systems. POC combines urban regeneration with technological innovation to offer long-term social value for future urban spaces that enhances the quality of life for the city and its people.
Red Dot Award: Design Concept | Ready For Market | Brand Design and Identity
Credits
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Company:SAMOO Architects & Engineers, South Korea
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Design Lead:Sohn Chang Kyu
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Design:Kim Dong Hoon, Choi Woo Sung, Kim Yong Seok, Seo Ji Young, Kwon Soo Hye, Park Kyu Jeon, Park Sung Ho, Kwag Min Jun, Callie Diong, Ryu Jin Young
