This video accompanying the launch of the Samsung Notebook 9 series follows a concept of staging it as the “Notebook Extraordinaire”. The film introduces its design features, such as reduced weight and high durability for outdoor use, in combination with its convenient recharge functionality. For this, a minimalistic space in monotone white was created, harmonising with the product’s design language. While being integrated with the exterior colour mood of the respective environment in the different scenes, the product delivers the message of practical usability in a refined way.
Credits
Art Direction:
Ju Hwan Yi, designfever
Client:
Samsung Electronics, Seoul, South Korea
Design:
designfever, Seoul, South Korea
Project Management:
Sang Eun Choi, Yu Ri Bae, designfever
Creative Direction:
Jin Young Noh, designfever
Project Responsibility:
Dae Hyoun Kim, Su Jin Jung, Tae Yun Han
Graphic Design:
Ji Woong Moon, designfever
Film Direction:
Won Ki Hong, Jun Hong Kim, Zanybros
Film Editing:
Gi Yong Lee, designfever
Film Production:
Zanybros, Seoul, South Korea
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