Brand Design Relaunch

School of Sculpture and Public Art

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On the opening day of its 2021 graduation exhibition, this School of Sculpture and Public Art in China announced its new identity, which is based on the concept of pixels and grids. The core idea of the rebranding is to use as few decorative design elements as possible. The upper-left pixel of the logo serves as a space to place a “theme letter” to differentiate the individual studios. The S-signet becomes a layout grid for the exhibition information, in which Chinese characters and English letters are arranged symmetrically around a centre. The web design constantly changes by rotating the flat pixels to convey more information in one area.

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