Inspired by the colours of sea creatures, the Scopulum label design pairs the exotic beauty of the underwater world with specific flavours of wine. Four different motifs help to distinguish the different wine varieties and demonstrate diversity within a consistent theme. The vibrant colours of the fishes stand out against the black bottles, lending the packaging a modern yet sophisticated look. In this way, the images effectively highlight the exclusive character of the beverage.
[Red Dot: Junior Award]
SCAD Savannah College of Art and Design, Savannah, Georgia, USA