Brand Design


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Shome is an apartment complex consisting of two 23-storey towers. The brand’s key concepts are family well-being in the environment and the true values of family happiness: harmony, respect and privacy. Therefore, the choice of name pursued the objective of evoking associations with comfort and calmness, nature and silence, which are conveyed on a phonetic level in the interplay with the word home. The brand design is characterised by the corporate colours that were chosen for these associations: lemon evokes happiness and prosperity and is contrasted by black for creating a sense of private well-being.

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