University: SCAD Savannah College of Art and Design, Atlanta, Georgia, USA
Advertising
SieMatic Aluminium Interioir Accessoires
With its interioir accessoires made of aluminium, the manufacturer SieMatic offers an innovative functional interior design system with a special aesthetic. This ad campaign visualises its application with the idea that each person has a very individual sense of order. The ad features different characters, including a manager, a cook and an artist; it shows how they sort and store pots, plates and cutlery alongside other objects of personal value. That the interior design system can fulfil any wish is thus depicted in a series of images that promotes the claim by hinting at a trajectory spanning from chaos to order, and from pure function to emotion.
Credits
-
Client:Siematic Möbelwerke GmbH & Co. KG, Löhne
-
Design:Marius Fahrner Design, Hamburg
-
Creative Direction/ Graphic Design:Marius Fahrner
-
Text:Evelyn Froh
-
Styling:Carline van Oel
-
Photography:Brechenmacher & Baumann