Brand Design Relaunch


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Solarisbank is a Berlin-based technology company that enables businesses to integrate financial services into their offering. In the course of a brand design relaunch, the original logo was refined by reducing it to its simplest form. The symbiotic fusion of two parts coming together represents the strength of the partnership. By isolating the image mark and using it as a standalone icon, it becomes a seal of trust. The visual language is brighter and cleaner, supported by a new colour palette full of softer tones, it lends the brand design a more human and approachable touch. A distinctive illustration style was also developed and paired with light-flooded photography.

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