Brand Design Relaunch

STIHL

The new STIHL brand design aims to convey an emotionally appealing brand image that now emphasises working in natural surroundings rather than the engine power of the products. The previously excessive tilting of the typeface was reduced and the spacing between the letters was aligned and slightly increased to make the typeface clear and easy to read, even in small and digital formats. The geometric typography reflects the company’s self-image, which is characterised by the art of engineering. A strong colour accent is achieved by the use of bright orange as the primary brand colour.

Red Dot

Credits

Client:

Andreas Stihl AG & Co. KG, Waiblingen, Germany
Design:

Scholz & Volkmer GmbH, Wiesbaden, Germany
Project Team:

Lea Perchermeier (Senior Art Direction) Katharina Schu (Art Direction) Silvia Geier (Junior Art Direction) Vanessa Mikoleit (Creative Direction) Tim Sobczak (Text)

Sandra Freudenreich (Project Management) Nils Metternich (Account Direction) Sabine Erdmann (Account Management)