Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Hair Straightener

StraightCare Essential

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In just 30 seconds, the innovative StraightCare Essential hair straightener has attained the operational heat required. The heated surface is particularly wide and colour-contrasted; in addition, it is highlighted by a shiny outer edge at the handle. A tapered design provides comfort and safety during handling. The inner handle revealed by a curved surface allows for viewing the intuitive user interface and keratin-infused heating plates.

Statement by the Jury

The StraightCare Essential hair straightener arouses enthusiasm with its harmonic design enabling particularly easy handling.

Red Dot

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