Brand Design


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In line with the theme of the “SUPER-POSITION CITIES” exhibition, this brand design aims to convey the process and result of the development of cities through purely graphical means. In the advertising materials, each point of information is graphically implemented as an independent unit, like urban buildings with different purposes. Although these units are related to each other, they differ in their functions. Therefore, the content of each information unit is broken down into individual copy blocks and integrated into the information structure needed for the exhibition poster. A high-contrast colour palette enhances the surprising effect.

Red Dot

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