Brand Design

Suwon Museum of Art

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Suwon is a South Korean metropolis characterised by culture and high-tech industry. To make it a centre for art as well, four spaces were combined to form Suwon Museum of Art. The brand design and logo are based on the Hangul characters for the syllables of “Suwon” and the first character of the Korean word for museum. These three shapes were combined into one key visual to express the essence of the museum, which encompasses a vast array of cultural forms. The empty spaces in between underline the contemporary nature of the museum and can also be used as spaces to express different cultural content.

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