Tapwell AB is a Swedish company which sells faucets for kitchens and bathrooms, with a sub-brand specialising in mixer taps for new buildings. The objective was to develop a new identity for this sub-brand and also to redesign the corporate identity of the umbrella brand. The initial of the company name thus became a point of origin for the design concept. The logo consists of the letter “T” as symbol for a hot/cold water mixer tap and the subjacent letter “I” as a symbol for water running from the tap. The catalogues exemplarily present a harmoniously balanced colour concept that is complemented by flexible pictorial language. Emotionally appealing photographs are combined with product illustrations and technical drawings.