Brand Design Relaunch

TBC Cards

The mission of TBC Bank is to make people’s life easier, inspire new generations and drive technological progress in Georgia. To underline the bank’s values, a more colourful, diverse and simple brand design was developed. At the end of 2020, the bank relaunched its debit cards and simplified subscription packages for its customers. All cards now appear in a plain, minimalist design with a palette of vibrant colours from which customers can choose their favourite. In addition, its unusually discreet branding and vertical arrangement of the design elements are surprising.

Red Dot

Credits

Client:

TBC Bank, Tbilisi, Georgia
Design:

Erekle Inashvili, Tbilisi, Georgia
Project Team:

TBC Bank: Koka Kamushadze (Creative Direction) Evgenia “Beki” Pantskhava (Brand Lead) Nino Egadze (Head of Marketing) David Chanadiri (Design) Salome Dadiani (Production) Nata Kandelaki (Project Management) Tato Norakidze (Digital Chapter Lead)