Audi connect offers a seamless smartphone connection, offering its customers ease and flexibility when they are travelling by car. The goal of this print campaign is to communicate this feature using contemporary, surprising visuals. Based on the idea that Audi connect turns a car into a smartphone, visuals which blurred the boundaries between smartphones and vehicles were showcased. Using reflections in glass between smartphone users and passing cars, the illusion is created that the vehicle is replacing the phone. So the three visuals, “Text”, “Talk” and “Listen”, show, in an astounding way, a product feature in a real setting and also support the image of an unusual brand world.
AUDI AG, Ingolstadt, Germany
thjnk Hamburg GmbH, Hamburg, Germany
Chief Creative Officer:
Managing Director Creation: