Poster Series

The brand is dead. Long live the brand!

The event “BRANDS AHEAD #2 – The Sustainability of the Brand from the Consumer’s Perspective” comprises a lecture series in which research results are presented. The design visualises the idea that a brand has to change in order to survive and to be sustainable. The logos of the winning brands of the BRANDS AHEAD study are used on a metaphorical level to demonstrate their ability for successful self-transformation: the brands come to life and – in the truest sense of the word – acquire an entirely novel appearance.

Red Dot

Credits

Client:

GREY Germany Düsseldorf, Germany Kantar TNS Munich, Germany Lebensmittel Zeitung, Frankfurt / Main, Germany
Design:

KW43 BRANDDESIGN / GREY Germany, Düsseldorf, Germany
Managing Director Creation:

Rüdiger Goetz
Managing Director:

Michael Rewald
Concept / Design Team:

Jürgen Adolph Margit Tejada Sabine Schönhaar Tara Otto Miriam Nöhring
Account Management:

Eva van Meegern