University: SCAD Savannah College of Art and Design, Atlanta, Georgia, USA
Direct Mailing
The Calling Greeting Card by O2
This innovative calling greeting card was developed to demonstrate the pioneering spirit of O2 as a telecommunications provider to its business partners. It presents a contemporary reinterpretation of a traditional greeting card: each O2 greeting card features the basic elements of a mobile phone, including a speaker and GSM unit. When the recipient opens the card a call is automatically made to the sender, so that both can speak to each other. The idea sparked: after the launch, the now patent-pending card generated a buzz throughout the international media.
Credits
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Client:Telefónica Germany GmbH & Co. OHG, Munich
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Marketing Communications:Monika Zeier, Ansgar Hänsel, Karsten Lübke, Benjamin Grüner
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Design / Development:Interone BBDO
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Creative Direction:Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen
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Account Management:Andreas Nieder, Daniela Madderken, Marco Russo, Fabian Koelle
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Development:Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler, Nikolai Bockholt