Client: AUDI AG, Ingolstadt
Food Packaging,Brand Design
The Good Chocolate
This product, initiated by the Plant-for-the-Planet initiative, illustrates how good can be done with chocolate piece by piece. The Good Chocolate breaks away from the typical partitioning of a bar of chocolate because each piece is different in size. The sizes reflect the percentage share of the sales price, which goes to individual aid projects. The child-oriented illustrations on the unusual bars support the message clearly and convey it to young consumers in a simple and efficient way.
Credits
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Client:Plant-for-the-Planet, Tutzing, Germany
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Design:Leagas Delaney Hamburg, Germany
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Managing Partner:Hermann Waterkamp
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Text:Sebastian Weber
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Graphic Design:Daniel Patterson, Joana Pielsticker, Emmelie Unger
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Creative Direction:Jan Wölfel, Michael Götz, André Hennen