Food Packaging,Brand Design

The Good Chocolate

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This product, initiated by the Plant-for-the-Planet initiative, illustrates how good can be done with chocolate piece by piece. The Good Chocolate breaks away from the typical partitioning of a bar of chocolate because each piece is different in size. The sizes reflect the percentage share of the sales price, which goes to individual aid projects. The child-oriented illustrations on the unusual bars support the message clearly and convey it to young consumers in a simple and efficient way.

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