Brand Design Relaunch


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THE HANDSOME is an online shopping platform for a South Korean fashion business. The new brand design represents a cross-company platform that avoids compromising the visual identity of the participating fashion brands. The new brand mark has been designed with fine-grained size and space control, taking into account both readability and the need to attract attention in an online environment. The spaces created by the three consecutive, thick bars provide a visual framework for a variety of lifestyles. Through its differentiated branding, the company aims to establish itself as a global fashion and lifestyle platform.

Red Dot

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