Amid ongoing debates on the purpose of big fashion shows, THE I.NBETWEEN is a creative agency that explores alternative ways of presenting fashion in an experimental and inspiring way. Curated through a multidisciplinary approach, the project aims to compensate for a lack of physical proximity in times of a global pandemic by democratising fashion. To involve consumers in fashion narratives, the expressive medium of an e-publication features interactive films and various touchpoints to engage the audience. The participatory approach allows a sense of intimacy to be built within the community through exclusive coverage of designers’ inspirations in fashion visuals, fabric design and artisanal craftsmanship.
Credits
University:
LASALLE College of the Arts, Singapore
Supervising Professor:
Circe Henestrosa, Kathryn Shannon Sim, Terry Ong, Adrian Huang, Sanchita Mahajan, Christopher Purnawan, Furqan Saini, Lawrence Bong
Design:
Toh Min Hui Felicia, Singapore
Project Team:
Rebecca Ng (Fashion Designer)
Nasrullah Zaren (Videographer)
Nathan Ng (Videographer)
Ern Rae (Coder)
Jiong Ling (Voiceover Artist)
Lo Wai Cho (Model)
Damon Woon (Model)
Zoel Tee (Hair and Makeup Artist)