THE I.NBETWEEN

Amid ongoing debates on the purpose of big fashion shows, THE I.NBETWEEN is a creative agency that explores alternative ways of presenting fashion in an experimental and inspiring way. Curated through a multidisciplinary approach, the project aims to compensate for a lack of physical proximity in times of a global pandemic by democratising fashion. To involve consumers in fashion narratives, the expressive medium of an e-publication features interactive films and various touchpoints to engage the audience. The participatory approach allows a sense of intimacy to be built within the community through exclusive coverage of designers’ inspirations in fashion visuals, fabric design and artisanal craftsmanship.