As Stinger is one the most outstanding cars Kia has ever built, it deserved a corresponding campaign. Under the theme “One wish list. One Car”, excitement was built up by sending a guy on a road trip all over Europe. As he cros-sed off his wish list, people got to follow him, talk to him via AI chatbot or win their own journeys. With a plethora of YouTube views and website visitors, the campaign was a game changer for the brand, igniting the dreams of car enthusiasts across Europe.
Credits
Client:
Kia Motors Europe, Frankfurt / Main, Germany
Design:
INNOCEAN Worldwide Europe
Frankfurt / Main, Germany
Herren der Schöpfung, Frankfurt / Main, Germany
Head of Marketing:
Artur Martins
Kia Motors Europe
Creative Direction:
Dave Beverley
INNOCEAN
Worldwide Europe
Alexander Ludwig
Daniel Kaiser
Herren der Schöpfung
Art Direction:
Timo Kanehl
Herren der Schöpfung
Account Management:
Andreas Cordt
INNOCEAN
Worldwide Europe
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