Promotional Campaign

The Power of Pure Light

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This poster series is derived from the new Ledlenser packaging design concept. It illustrates the luminosity of the products with a high-contrast design at the point of sale. The black posters feature world-famous tall structures such as the Eiffel Tower and the Empire State Building. The motifs stand out against the dark background in shining white like a stylised beam of light. Thus, the attention is directed towards the product benefits. At the same time, the campaign effectively highlights the message that “Ledlenser flashlights can reach much longer distances” in a memorable way.

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