Pet Food Packaging

The Real

“The Real” is a high-quality dog food made from fresh ingredients. With the claim “Designing food, not feed”, it conveys that a dog should eat fresh raw meat, as well as vitamin-rich super foods and green vegetables, just like humans do. The packaging design has been realised with a design concept that aims to express this message in a simple and intuitive manner, achieved through raw-looking images of fresh ingredients on wood. The packages have been printed with gravure printing technology using ecologically friendly, water-based ink and adhesive, along with low-depth laser technology.

Red Dot