Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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AI-Powered Activation Campaign

The Revived

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With the help of AI, the creative team has six Ukrainian athletes who lost their lives during the Russian invasion of Ukraine talk about their dreams of winning Olympic medals. A medal box containing their military identification tags was created as a physical anchor for the highly emotional campaign.

Red Dot: Grand Prix

Credits
  • Client:
    Brand Ukraine, Kyiv, Ukraine
  • Design:
    Peter Schmidt Group, Hamburg, Germany TEAMBBDO – The Marketing Group, Düsseldorf, Germany
The Revived
The Revived
The Revived
The Revived

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