Sonic Branding

The Sound of DraftKings Network

“The Sound of DraftKings Network” is a “sonic identity system” that was specially designed for the DraftKings Network. Various sections of the website feature differentiated sound designs. Attention has also been paid to ensuring that visual aspects of the design complement the sound.

Red Dot

Credits

Client:

DraftKings, Boston, USA
Design:

Makerhouse, Detroit, USA Sonic Lens Agency, New York, USA
Project Team:

Makerhouse: Michele Silvestri (Global President) Christine Jones (Art Direction) Anne Brinich (Art Direction) Jin Kwag (Art Direction) Jacllyn Caris (Art Direction) Ruben Ramen (Art Direction)

Sonic Lens Agency: Marco Vitali (Music Strategy/Creative Direction) Glen Cavanagh (Music Composition/Production) Michael Ballou (Music Intelligence/Research)