Corporate Sound Concept, Global Sonic Identity

The Sound of Mastercard

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Mastercard created a holistic sonic identity, shaped to develop multisensory and emotional experiences across all its global audible touchpoints. It takes into consideration different platforms and environments, is flexible and adaptable. Inspired by sentiments of inclusion and trust, exclusive music and multiple sonic logos were developed in different tonalities in order to be able to tailor them to specific content. They are heard in physical brand experiences and at all points of sale, used for storytelling as well as for global campaigns to create moments of brand recognition.

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