Global Sonic Identity

The Sound of TikTok

Red Dot

Credits

Client:

TikTok, Los Angeles, USA
Design:

MassiveMusic, London, United Kingdom
Project Team:

MassiveMusic: Roscoe Williamson (Creative Direction) Aifric Lennon (Account Management) Emma Byford (Account Management) Gus Nisbet (Music Production)

TikTok: Julia Zhou (Brand Strategy) Lise Brende (Marketing Intelligence) Kelly Fure (Music Intelligence) Fraser Smith (Music Intelligence) James Underwood (Music Programming) William Gruger (Music Programming) Ava Lin (User Experience) Johnny Chiu (Design)