Beverage

The Wuliangye Project Vision

The Wuliangye Project Vision combines the aesthetics of industrial mechanics with the Fibonacci spiral to symbolise the connection between nature, time and innovation. The outer packaging of the fine, traditional spirit hints at the precise curves and structural shape of the bottle inside. A glass window provides a glimpse of the interior. The proportions of the high-end metal bottle adhere to the golden ratio, and its spiral shape invites playful interaction.

Statement by the Jury

The distinctive structure of The Wuliangye Project Vision is impressive for its ingenious concept, as well as its precise, high-quality production.

Red Dot