Brand Design

This Can

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The idea behind this work is that design maximises its value when it leads to a better life. In the brand name, “This” stands for capturing the situation right here and now, while “Can” points to optimism and the ability to make changes. The two main colours, neutral grey and inspiring yellow, reflect the contrasting terms through colour symbolism. The logo is characterised by basic geometric shapes combined in such a way that they suggest an arrow pointing upwards. In a distinctive and memorable way, the logo thus picks up on the key aspect of progress through design.

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