Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Out-of-Home Campaign, Media Art Installation

Timeless Moment

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Timeless Moment uses the LED screen on the historic facade of the Shinsegae Department Store as a canvas for artistic storytelling instead of as a billboard. Anamorphic effects and timeless imagery inspired by Korean mother-of-pearl lacquerware bridge the gap between tradition and innovation and transform Shinsegae Square into a cultural media landmark.

Red Dot

Credits
  • Client:
    Shinsegae, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea Sanghwa, Seoul, South Korea In-house design: Lee Sunghwan (Executive Director), Lee Hyeongki (Team Lead), Kim Haewon (General Manager), Park Doheup (Manager), Lee Eunji (Assistant Manager)
  • Project Team:
    INNOCEAN: Jaepil Kim (Executive Director) Seunghyun Lee (Team Lead) Jungmin Kim (Project Management) Jaesang Lee (Project Management) Wonhyuk Lee (Project Management) Sulgi Lee (Account Management) Yukyung Lee (Account Management) Jina Kwon (Account Management) Taemin Kim (Account Management) Sanghwa: Yongki Lee (Chief Director) Chungshin Lee (Creative Director) Hyuksoo Lee (Production Director)
Timeless Moment
Timeless Moment
Timeless Moment
Timeless Moment
Timeless Moment

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