Brand Design Relaunch


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TOKTOKHAN.DEV is a digital product agency. Its brand renewal redefines the meaning of the brand name, whose pronunciation resembles the Korean word for “smart”. The brand slogan “Plus, Connect, Think” emphasises the agency’s problem-solving expertise. The signet moves dynamically in the form of three icons, expressing a flexible mindset. The syllable DEV in the brand name aims to convey the notion that product development occurs through teamwork. Accordingly, a 26-character alphabet was developed, which combines motion typography with simple figure motifs, lending itself towards flexible use on business cards and websites.

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