Interbrand
Corporate Identity
Truist: Touch and Tech
Truist, a new bank, needed an identity that was both trustworthy and visionary in order to mirror their approach of delivering a financial experience that balances personal touch and technology. The logo is complemented by a monogram made of two Ts that echo the name, signifying the elements of touch and tech. The brand’s signature colour, Truist Purple, and their proprietary typeface, Truist Trio, round out the toolkit for the new brand. The latter was designed to be fluid and intuitive to read, with a bit of the expressive flair and warmth that define the brand.
Credits
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Client:Truist, Charlotte, NC, USA
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Design:Interbrand, New York, USA
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Project Team:Interbrand: Daniel Irizarry (Creative Direction) Chris Campbell (Creative Direction) Rory McKinnon (Graphic Design) Ross Norman (Graphic Design) Tut Pinto (Graphic Design) Miguel Rivera (Production)
Robert Rosenberg (Production) Jessica Tsukimura (Project Management) Holmfridur Hardardottir (Project Management) Will Shepard (Project Management)
Steve Haslip (Graphic Design)
