Beverage Packaging

Tuborg Beer in Dai-Styled Cans

Tuborg beer in Dai-styled cans is a product rebranding for the Chinese market to encourage young people to reflect on the traditional national culture. The design of these limited-edition cans features the ethnic style of Dai brocade, a traditional handmade textile craft of the Dai ethnic group. Taking cultural relevance into consideration, the design combines the traditional patterns of Dai brocade with the geographical products of the Dai national symbol to develop three types of geometric patterns with national characteristics, each signifying best wishes for the Dai people’s New Year.

Red Dot

Credits

Client:

Tuborg, Carlsberg (China) Breweries and Trading Co., Ltd., Guangzhou, China
Design:

Aha Solution Digital Marketing Co., Ltd., Technology & Strategy Co., Ltd., Guangzhou, China