
Client: TOKYO DOME CORPORATION, Tokyo, Japan
Statement by the Jury
With an impressive sense of coherence and quality, this brand identity conveys what the biscuit company with the distinctive name Ugly Cookie is all about. The company’s genuine interest in the authenticity of both the look and taste of its products is expressed in the charming and playful logo, as well as in the natural colours and self-sufficient style of the photographs in a very credible and imaginative way.